Creative Direction - sustainable Package Design
Strategy, Product Naming, Copy, Design, Development, Shelf-Merchandising
Integrating new package designs and launching multiple new lines of frozen products — a brand was born. The challenge was phasing out original product design without disassociating the company from its core customers. The evolution was coordinated with a slow phase out of existing in-store packaging while consolidating rapid new product expansions into a cohesive recognizable brand.
Launch of new 4lb sustainable, recyclable cartons
Packaging strategy identified budget concerns, printing limitations, and positioning a roll-out launch from
existing shelf merchandise into an engaging, easy-to-identify vibrant brand look.
4lb 8 8-oz Patties, in recycled material boxes, 4 color plates
Reinforced company environmental commitment of omitting the use of any plastic in packaging.
The sustainability stewardship is apart of the mission to deliver raw foods in their freshest, safest state.
2lb 35 1-oz Nibbles, in recycled material boxes, 4 color plates
Under the same category of product line, Nibbles and Patties boxes had a cohesive protein
color identification for ease of recognition and purchase.
2lb recycled material boxes, 4 color plates
Key communication points and visibility was determined not only by front-end perimeters, but also throughout the process of being
marketed and positioned in-store by retailers. Independent, small business retailers across the U.S. carried Answers products.
Shelf merchandising management, freezer space and floor plans varied considerably. Product displayed in various freezers needed to be versatile.
Package design was designed to be vertical, horizontal or side-view.
Sustainable recycled material boxes, 4 color plates
Packaging is a critical factor in brand recognition. Key marketing factors include: positioning, storytelling, communicating brand values, and building trust.
In order to influence shopper purchasing behavior, clarity, consistency, functionality, practicality, sustainability, color and typography is crucial for success.
1lb cartons for Dogs & Cats
Color indicators used for proteins, blue and green line color differentiates dog food from cat food.
Sustainable recycled material box
Lightweight but sturdy innovative packaging for large duck eggs
that are flash-frozen and crack under the freezing process
which is completely normal and safe for fermented raw products.
Box insert for detailed information and story of farm which
they came from is included.
Sustainable recycled material box
With wax paper to separate raw cheese bites. Naming conventions and product line names was apart of the project.
Tactics were to invoke the senses, be memorable and engaging.
Freezer merchandising
Full line of Answers products, process of integration, at an independent retailer.
